Touch Up Cup Shark Tank - What Happened?
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Touch Up Cup on Shark Tank – What Happened? (Updated March 2024)

Kim J. ,

On season 12, episode 1, a memorable father and son team pitched their invention: the Touch Up Cup. Their ask was $150,000 for 10% of their business, or a $1,000,000 (that is one million) dollar valuation. So what happened to this Shark Tank business?

Carson and his dad secured a deal from one of the newer Sharks: Blake Mycoskie. Mycoskie is the founder of Toms Shoes and the source of the “One For One” model of donating a pair for every pair they sold. Now he is working with the Touch Up Cup team to help grow and scale this Shark Tank Season 12 company. Mycoskie provided $150,000 investment for 15% of the business, or a $850,000 valuation.

Looking for more updates on Touch Up Cup Shark Tank? Read more.

Touch Up Cup Update: Is Touch Up Cup Still In Business?

Touch Up Cup found an investment with Toms’ Shoes founder Blake Mycoskie. As of September 2021, they are still in business and selling on their website: touchupcup.com and on Amazon. On their site is a 10% offer to save!

Touch Up Cup Shark Tank: Products

The Touch Up Cup business now offers more than just the cup as their product lines. These products help reduce plastic waste from baggies and plastic wrap as they offer a reusable option. Their airtight features also make them perfect for keeping food fresh and reducing food waste.

New products now offered on the Touch Up Cup site are:

  • Touch Up Tarp- A tarp designed to stay in place and “holds to all surfaces” according to the listing on their website. This sells for $19.99
  • Piggy Pouch- Got bacon? Grease? The Piggy Pouch holds all that grease from cooking your favorite foods and for $9.99 is a great add-on product.
  • Donut Fresh- Keep your homemade or store bough donuts tasting great, and the icing from being messed up from a bag or saran wrap. Also great for traveling with fresh donuts for soccer games or a family picnic. $14.99 retail.
  • Muffin Fresh- Like the Donut Fresh, you’ll have perfect muffins on the go and for days! $14.99 retail price

Retail for 3 Touch Up Cups is $14.99 on their website, plus a 10% coupon helps save even more.

Piggy Pouch - Touchup Cup Product - Touchupcup.com
Piggy Pouch – Image from touchupcup.com. $9.99 retail price
Donut Fresh - Touchup Cup Product - Touchupcup.com
Donut Fresh – Image from touchupcup.com. $14.99 retail price

Touch Up Cup Shark Tank Pitch

Watch the father and son duo pitch the Touch Up Cup on Shark Tank! Their episode aired in October 2020 on ABC’s Season 12, Episode 1 of Shark Tank.

Touch Up Cup: A Season 12 Father & Son Story

We love to see a successful Shark Tank story, and could not be more thrilled to see a family team still in business. With an investment from a Shark like Mycoskie, this team should continue to be successful for years to come.

When building your HappyCozyHouse, painting is a big deal. Using the Touch Up Cup from Shark Tank is a great way to keep your home looking fresh and up-to-date.

Touch Up Cup Update: March 2024

So where is Touch Up Cup today? Still in business and launching new products. Beyond touch-up cups there are tarps, brush covers, and more on their website. They are still in many stores like Lowe’s, Meijer, and Walmart according to their site. Seems the family is doing well and continuing to grow their Touch Up Cup business. Looking for painting tips and more? Check out our articles on pro painting tips before you start your project.

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